Background
Natalya Hummer founded Finatech Consulting to offer bookkeeping, accounting, and business advisory services to a variety of clients, with a specific focus on the quick-service restaurant (QSR) industry. One of Finatech's major clients includes Crumbl Cookies franchises, a rapidly growing brand with over 1,000 locations across the United States.
Managing financial data for such a diverse and expansive client base poses significant challenges, particularly in consolidating financial reports across multiple entities and ensuring accuracy in month-end closings. Before discovering G-Accon, Natalya relied on a combination of tools and manual processes, which were time-consuming and prone to errors.
The Problem
With increasing numbers of clients and the growing complexity of financial data, Natalya needed to improve her reporting processes. Manual data entry, consolidation, and reconciliation across multiple QuickBooks accounts made delivering timely and accurate financial reports nearly impossible.
“I would probably be forced to [become] a cash basis accountant and become a commodity-level bookkeeper, which is not the space where I want to be. We can only deliver valuable business data and KPIs by having granular data,” Natalya explained.
These inefficiencies were particularly evident during the month-end close process, which required accurate data from multiple systems and often resulted in delays. The fragmented nature of the tools she used also limited her ability to provide in-depth strategic advice to her clients.
The Solution
To address these challenges, Natalya adopted G-Accon, a powerful tool that integrates directly with Google Sheets, automating data flow from QuickBooks and other sources. This allowed her to streamline her reporting processes, reduce manual errors, and deliver timely and strategic insights to her clients.
“G-Accon has been invaluable. It brought all of my clients onto the same platform. Now, I can run a P&L or a balance sheet across multiple entities, and it’s updated in real-time. This has saved us tens, if not hundreds, of hours per month,” said Natalya.
G-Accon’s features, such as real-time data updates and seamless integration with Google Sheets, allowed Natalya to automate complex financial tasks. She could now easily consolidate financial statements, refresh data in real-time, and ensure that all reports were accurate and up-to-date.
The Impact
The introduction of G-Accon transformed the way Finatech operated. The tool enhanced the accuracy of financial reports and significantly reduced the time required to complete them. This efficiency gain allowed Natalya to scale her services, taking on more clients and providing deeper strategic insights.
Without G-Accon, Natalya estimates that she would have had to revert to a more basic level of service, potentially losing clients who demand high-value, data-driven insights.
“I wouldn’t be able to offer the level of services that I’m able to offer without G-Accon. The ability to get to the data quickly has been a blessing. It’s hard to quantify the time saved, but I know I wouldn’t be where I am today without it,” she said.
Additionally, the improved efficiency and accuracy have enhanced client satisfaction, positioning Finatech as a leading provider of high-value financial advisory services in the QSR industry.
Future Plans
Natalya continually explores ways to automate further and streamline her processes further using G-Accon. She is currently working on creating templates that would automate intercompany transaction entries across multiple companies under the same ownership, which could further reduce manual work and increase efficiency.
“Expense allocations are the bane of my existence,” Natalya joked, highlighting the challenge of managing complex financial data across multiple entities. “I’m already thinking about how I can create a template where I just drop something in, and it will create the due-to/from itself and post to QuickBooks the next day. That would be amazing.”
Conclusion
"G-Accon has proven to be a transformative tool for Finatech.", enabling Natalya Hummer to deliver high-quality financial services that meet the complex needs of her clients. By automating data processes and ensuring real-time accuracy, G-Accon has allowed Finatech to scale its services and continue providing top-tier strategic advice to its growing client base.
For firms like Finatech, G-Accon is more than just a tool—it's a critical component in delivering exceptional client value and staying competitive in the fast-paced world of financial consultancy.
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