Our Story of Innovation and Automation

About Us


Our Mission

Simplifying financial workflows through automation

We believe finance professionals should focus on strategy, not repetitive tasks. G-Accon exists to bridge that gap by automating data management, reporting, and financial workflows within tools like Google Sheets. Our mission is to empower businesses and accountants with seamless solutions that simplify processes, allowing them to make better financial decisions without the headache of manual tasks.
Our Journey

From an idea to industry recognition

G-Accon began as a vision to make financial data more accessible and manageable. Over time, that vision turned into a platform recognized across the industry. From being named Emerging App of the Year by Xero in 2018 to achieving Premium App status and receiving G2’s Best Accounting & Finance Software award in 2024, our journey has been defined by growth and customer trust. With over 20,000 businesses relying on G-Accon globally, we continue to evolve by listening to user feedback and helping teams of all sizes streamline their workflows, reduce errors, and save valuable time.

Meet the Team Behind G-Accon

A dedicated group of developers, product innovators, and fintech specialists working together to simplify financial data management and help businesses thrive.

Andrey Kustarnikov

Co-founder, CEO, and Chief Information Officer

Andrey Kustarnikov

Co-founder, CEO, and Chief Information Officer
Andrey leads G-Accon’s technical innovation, ensuring seamless integrations and automation for users. His background in fintech drives the team’s mission to simplify complex processes for accountants and businesses.

Maria Kustarnikov

Co-founder and Chief Product Officer

Maria Kustarnikov

Co-founder and Chief Product Officer
Maria’s leadership and expertise in software engineering have been key to G-Accon’s growth. She manages product development, marketing, and operations, helping deliver tools that users trust and love.

Yelena Tretyakova

COO and Customer Support Director

Yelena Tretyakova

COO and Customer Support Director
Yelena ensures operational efficiency and customer success. With over 20 years of experience in marketing and IT, she has played a pivotal role in supporting thousands of users globally.

Samantha Nowak

Customer Success Manager

Samantha Nowak

Customer Success Manager
Samantha works directly with clients, providing onboarding, demos, and ongoing support to help users get the most value out of G-Accon’s tools.

Ihor Koval

React Developer

Ihor Koval

React Developer
Ihor focuses on creating a clean, intuitive interface, ensuring users can navigate G-Accon’s features with ease and efficiency.

Core Values

The principles guiding every solution, feature, and interaction at G-Accon.

Customer-Centric Innovation

Listening and adapting to solve real-world problems.
We evolve based on user feedback. By rapidly implementing requested features, we deliver meaningful updates that directly address challenges accountants and business owners face.

Simplicity and Efficiency

Streamlined processes, no unnecessary complexity.
Our goal is to make advanced financial tools intuitive. G-Accon simplifies data management by automating repetitive tasks, so you can focus on strategic decisions without getting bogged down by complexity.

Trust and Transparency

Data accuracy you can count on.
We build trust by delivering reliable, secure, and accurate data synchronization. Users can confidently manage their financial information, knowing it’s in good hands.

Empowerment

Giving users control over their processes.
G-Accon enables users to take ownership of their financial workflows. With powerful automation tools at their fingertips, they can cut down on manual tasks and free up time for growth.

Collaboration

Partnering to build better solutions.
We work closely with accounting firms, industry leaders, and software providers like Xero and QuickBooks to create seamless integrations that enhance user experiences and productivity.

Cost-Effectiveness

Making automation affordable for all.
Our solutions are designed to be accessible to businesses of all sizes. From small startups to established firms, G-Accon helps users save time and resources without exceeding budgets.

Scalability

Growing with your business.
Whether you’re managing a few clients or scaling across multiple businesses, G-Accon’s tools adapt to meet your needs. As you grow, our platform grows with you, ensuring continued efficiency.
Streamlining financial data automation

How we help accountants and businesses automate smarter.

G-Accon eliminates repetitive accounting tasks by integrating seamlessly with cloud platforms like Xero and QuickBooks, syncing live data directly to Google Sheets. By automating reporting, bulk uploads, and real-time data updates, we empower users to cut down on manual effort and minimize errors. Whether you’re preparing consolidated reports or forecasting future cash flow, G-Accon makes financial data automation fast, simple, and scalable.
Join over 20,000 users globally and transform how you handle financial data.

Start your free trial today

Experience how G-Accon connects Google Sheets to Xero, QuickBooks, Sage, and more. Automate your reporting, save hours, and focus on growing your practice—all for free, no credit card required.
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